Approach
Four steps. Most ideas do not survive them.
Berth builds software in a fixed sequence. It is deliberately arranged so that ideas drop out early – before they turn into a product nobody needs.
The build process
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01
Identify the problem
It starts with an observation from practice: a workflow that costs time, a task that runs on spreadsheets and shouted instructions, a requirement that keeps getting stuck. The problem is written down so that it can be verified – as a situation, not as a product idea.
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02
Check the market
Two questions follow. Does a solution already exist that solves the problem well? And does the platform on which the problem arises not already solve it natively? If either answer is yes, no product follows. That is the most common outcome of this step.
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03
Build the product lean
Whatever survives is reduced to its core and built: one flow, few screens, clear terms. Features that might be needed later are not added as a precaution. Every additional feature has to win against the core.
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04
Operate and maintain
A released product is not a finished product. It is operated, watched and maintained – with updates, fixes and German-language support. A product that has lost its purpose is retired in an orderly way rather than quietly kept running.
The role of AI
At Berth, AI is a tool in development, not a sales argument. It considerably shortens the path from a described problem to a working product: drafts, implementation, tests and documentation come together faster than in a classic workflow.
That changes the arithmetic. An audience for which a dedicated product would not have paid off before can now be served properly. Niches become economically viable.
What AI does not take over: deciding which problem to work on, what the right scope is and when a product is good enough. Those decisions stay with people. They are the reason the products stay lean.
What compliant by design means
At Berth, legal requirements are a design input. They are settled at the start rather than documented at the end.
- Data protection as a design input
- Which personal data a product processes is decided during design. What the task requires is collected – not what would be technically possible.
- Data processing inside the EU
- Product data is processed within the European Union. Service providers and infrastructure are selected against that criterion.
- Contracts and documents in German
- Terms of use, data processing agreements and privacy documentation are available in German – as the binding version, not as a translation.
- Support in German
- Enquiries are answered in German, by people who know the legal framework of the German-speaking market.
Have a problem in mind?
Describe it in a few sentences. The first step is always the same.